Go to Market Strategies for Startups
Strategic Planning
Partner Dynamix assists startups at every phase of growth - preparing to be in market, accelerating while in market or scaling to new market heights.
We help companies spend their time and resources wisely through the right relationships and the right execution at the right time. As a startup it is important to understand the difference between a partnership, ecosystem or alliance that adds tremendous value versus a relationship that taxes the organization for only the benefit of the 'bigger guy'.
Supporting you at the stage you are at and building a plan to get you to better growth quickly is our goal.
Get to Market
At Partner Dynamix, our experience in working with hundreds of emerging companies has been that before a company can really go to market, they have to put in the elements to get to market. These are foundational elements to prepare the product, marketing, sales and leadership teams by ensuring that there is readiness across all aligned elements for engagement with a platform, product or services set of partners.
We have developed a validated Get to Market framework that we will introduce and customize to your company which will focus on repeatable and scalable outcomes for companies who are just starting out.
Go to Market
Go to Market is all about building customer value - and our team can help you optimize your GTM through/with partners and platforms in a highly scalable way. We provide tailored solutions to meet the unique needs of your business as well as help you see things that you may not have addressed.
We have deep experiences in our Go To Market Framework including:
- Marketplace GTM: Our team has built and run enterprise software marketplaces and has a deep understanding of how you should approach this as part of your GTM strategy
- Channel Building: We have a broad and deep network of reseller, distributor and services organizations where we can match your GTM goals
- Platform Alignment: We have worked with hundreds of companies in making technical and business alignment with platform players both technical and business oriented. Our blueprints here can help you stand on the shoulders of giants and scale your company and reach a vast customer base
- Community and Partner Marketing: Having built the world's largest commercial open source ecosystem, we have the 'secret sauce' in how to leverage communities to include in your GTM as well as how to best participate effectively in partner marketing strategies
Gain the Market
For high potential startups poised for in quarter and next quarter growth - our Gain the Market capabilities consist of best practices utilized by companies who have gone public, been acquired or received massive VC and PE investment rounds. These companies depended on the team at Partner Dynamix to achieve these strategic outcomes.
Our Gain the Market Framework includes:
- Sales Alignment Strategies - organizing for co-selling, partner-led and ecosystem engine revenue creation is a very specific and strategic task. We will work with our best practices in how to build awareness, incentives and achieve growth results both through and with key industry partnerships
- Alliances - beyond the press release or a logo on a slide, we have many examples of truly market breaking alliances between startups and platform companies. These are driven at both the product/technology level and lead to virtuous cycles of adoption, revenue and post sales upselling.
- P2E Scaling - Beyond 1:1 alliances, thinking in terms of a stack, or solution within a partner to ecosystem (P2E) execution where your company is driving the backbone of it's own ecosystem and business engine